QR Connect

Everything you know about marketing is about to change...

The Power of QR

The use of quick response (QR) codes began in Japan — long before smartphones and tablets were invented — to help track parts for the auto industry. Today, QR codes are being used globally by marketers who want to provide additional value to their customers and prospects. The power of QR is simple: By adding a QR code to a product or an advertising piece, you can link people digitally to your website or other information in an instant. In the financial services industry, using a QR code can help you build and reinforce stronger relationships, demonstrate your use of technology and innovation, and ultimately lead to more sales. Take a look around at magazine ads, food products, and television advertising — and you will start to see the strength of QR and visualize how it could work to promote your financial practice.

QR Connect Program Overview

The core of the QR Connect program is integrating your retention (newsletter) and branding (website) initiatives. Clients and prospects who receive your Emerald newsletter will see a QR code on the front cover, which is generally attached to a chart or graph. Scanning the QR code on a smartphone (or typing the special URL on a web browser) will connect them to additional financial content on the same subject.

The unique benefit of the program is that the content that appears on the mobile device is actually hosted on your Emerald Connect website! Clients and prospects now have the opportunity to visit your entire site — and it was your newsletter that drove them there!

For more information, contact an Emerald Retention Specialist at (800) 233-2834 or view our FAQ document.