QR Connect

Everything you know about marketing is about to change...

The Power of QR

The use of quick response (QR) codes began in Japan — long before smartphones and tablets were invented — to help track parts for the auto industry. Today, QR codes are being used globally by marketers who want to provide additional value to their customers and prospects. The power of QR is simple: By adding a QR code to a product or an advertising piece, you can link people digitally to your website or other information in an instant. In the financial services industry, using a QR code can help you build and reinforce stronger relationships, demonstrate your use of technology and innovation, and ultimately lead to more sales. Take a look around at magazine ads, food products, and television advertising — and you will start to see the strength of QR and visualize how it could work to promote your financial practice.

QR Connect Program Overview

The core of the QR Connect program is integrating your printed marketing materials (retention and prospecting) and website (branding). Clients and prospects who receive your Emerald marketing material — such as your newsletter — will see a QR code. Scanning the QR code on a smartphone (or typing the specific URL in a web browser) will connect them to your website.

Frequently Asked Questions

How much does the QR Connect program cost?

There is no cost for the QR Connect program.

Is the QR FINRA reviewed?

Because the QR code is simply directing the recipient to your website, the QR code itself is not required to be filed with FINRA. We assume that your website has been reviewed by your compliance department, and any elements requiring filing have been done by your broker-dealer.

If you are using an Emerald website, all Emerald-provided financial content on the site has been reviewed by FINRA.

For more information, contact Emerald Connect at (800) 233-2834.