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Worksite Marketing

Agenda

Introduction to Worksite Marketing

This session introduces the opportunities available to seminar marketers, and what you need to do to get started. We will cover essentials such as:

  • Benefits of worksite education
  • Challenges of worksite marketing
  • Sponsor objectives
  • Sponsor benefits
  • Benefits of an educational sponsor
  • How to obtain an educational sponsor
  • What to do to get started

Finding a Worksite Sponsor

The next step to successfully offering worksite seminars is finding a sponsor. We'll show you how to do just that — find a sponsor, deal with human resources personnel, and work with the decision maker to make your worksite seminars a reality.

  • Who do you know?
  • The ideal client
  • Lists
  • Investigating the company
  • Identifying the decision maker
  • Four methods to secure sponsors
  • Role of Human Resources
  • SHRM meeting
  • Role of direct-mail
  • Role of trade shows
  • Legal aspects of telemarketing

Approaching Target Companies

How do you make contact with the decision makers at companies? This session will walk you through it all, from telemarketing to prospective companies to needs satisfaction selling. You will walk away with several ideas on how you can approach a key sponsor in your area.How do you make contact with the decision makers at companies? This session will walk you through it all, from telemarketing to prospective companies to needs satisfaction selling. You will walk away with several ideas on how you can approach a key sponsor in your area.

  • Call objectives
  • Support materials
  • The approach
  • Needs satisfaction selling
  • Overcoming objections
  • Costs
  • Pilot programs

Closing the Deal

What do you do when you finally face the decision maker for a company that you hope will sponsor your seminar? Learn the keys to success — from defining your objectives, to creating a proposal, to developing a marketing plan. Leave this workshop with all the tools needed to close a sponsor today!

  • Your objectives
  • Goals for the first meeting
  • The proposal
  • Marketing plan
  • If the answer is no...
  • What do you need to get started