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Science of Seminar Marketing

Agenda

7:30am

Welcome and Introductions with continental breakfast

8:00am - 11:45am

Three Phases of Seminar Marketing: Preparation

  • Hit your Target: Public, client-only, or sponsored events
  • Four client-only events that work
  • Best-practice techniques for direct mail campaigns
  • How sponsor organizations can set you apart

Three Phases of Seminar Marketing: Presentation

  • Put some "sizzle" into your seminar opening
  • Having the room set-up that works to your advantage
  • Tools to be an effective presenter

Three Phases of Seminar Marketing: Implementation

  • The seminar is over, now what?
  • Why "one-and-out" seminar advisors fail
  • Why "staying in touch" is key with seminar attendees

11:45am

Seminar training concludes