Positive word-of-mouth marketing is one of the strongest and most effective ways to strengthen your prospecting efforts. Studies have shown that more than half of the sales opportunities generated as the result of referrals end in a sale.

Author: Bill Cates

Creating a steady stream of Referrals is perhaps the dream of every sales person. No one teaches it better than the Referral Coach, Bill Cates. In this article he takes you through the critical steps and actions you need to take to build a constant flow of referrals.

Worksite Marketing Channels is the first article in a series for Finding Success in Worksite Marketing. Worksite marketing is a powerful prospecting strategy that begins with finding effective marketing channels. Appropriate channels may include clients, human resource and professional groups, and community organizations.

If you are like many professionals, the fear of public speaking may be so overwhelming that the mere thought of standing before a group of prospects is enough to cause your belly to ache.

While we can't necessarily cure stage fright, the tips in this article are designed to minimize your anxiety and help you become as relaxed as possible when your seminar event begins.

There has not been another marketing method invented that can compare with the power of a good direct-mail campaign.

Direct mail is here to stay. The question is, how do you maximize your efforts so you can be a successful direct-marketer? Surprisingly, it's usually the little things that make the biggest difference.

Ideally, presenting a seminar should look easy. Attendees should sense a relaxed atmosphere; be surrounded by a comfortable, interested audience; and see a confident speaker delivering an informative presentation. But creating a successful seminar experience, in which the participants are not distracted from the important information they came to hear, takes preparation, practice, and plenty of fine-tuning.

When executed correctly, seminars are a proven way to attract quality clients, build your professional image, and close more business. Unfortunately, people who enter the seminar marketing arena without proper preparation have discovered that seminars can also be a way to chase off quality clients, damage their professional image, and lose business. These basic principles can help increase the effectiveness of your seminar marketing plan and reduce or avoid costly mistakes.