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    <title>Emerald</title>
    <description>Stay up to date with Emerald news and product updates.</description>
    <link>http://www.emeraldconnect.com</link>
    <item>
      <title>Training - New Science of Seminar Marketing Dates Posted</title>
      <description>
        &lt;p&gt;At the Science of Seminar Marketing, you will have the opportunity to learn seminar marketing principles that have worked with thousands of financial professionals across the country and learn concrete solutions to help boost your production. Three new dates posted. &lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/ssm-dates-locations-register.asp</link>
    </item>
    <item>
      <title>Press Release - Emerald launches NEW EmeraldConnect.com</title>
      <description>
        &lt;p&gt;Emerald launched a new, customer-focused corporate Web site this month. The site reinforces Emerald's new branding strategy and delivers solutions-based marketing tools to help advisors achieve their overall goals and objectives.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/include/pdf/pressRelease_emeraldConnect.pdf</link>
    </item>
    <item>
      <title>Financial Ink Newsletter - Editorial Calendar Update</title>
      <description>
        &lt;p&gt;Added June 2010 to August 2010content.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/calendar.asp?subid=20</link>
    </item>
    <item>
      <title>On Balance Newsletter - Editorial Calendar Update</title>
      <description>
        &lt;p&gt;Added June 2010 to August 2010content.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/calendar.asp?subid=21</link>
    </item>
    <item>
      <title>Everyday Cents Newsletter - Editorial Calendar Update</title>
      <description>
        &lt;p&gt;Added June 2010 to August 2010content.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/calendar.asp?subid=25</link>
    </item>
    <item>
      <title>The American Investor Newsletter - Editorial Calendar Update</title>
      <description>
        &lt;p&gt;Added June 2010 to August 2010content.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/calendar.asp?subid=24</link>
    </item>
    <item>
      <title>Training - New Worksite Marketing Dates Posted</title>
      <description>
        &lt;p&gt;Our worksite marketing training will introduce the opportunities available to seminar marketers, and what you need to do to get started. Two new dates posted.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/training_subpillars.asp?subid=11</link>
    </item>
    <item>
      <title>Press Release - Emerald and Advisys Launce New Product, Partnership</title>
      <description>
        &lt;p&gt;Emerald and Advisys, Inc. have partnered to develop the most powerful financial planning tool available today. BRT Advanced Markets Plus offers financial professionals one tool for every stage of the sales process.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/include/pdf/pressRelease_advisys.pdf</link>
    </item>
    <item>
      <title>Resource Partners Page Added</title>
      <description>
        &lt;p&gt;Our featured resource partners include: Advisys, The National Association of Professional Insurance Agents, RegEd, StoneRiver-FSC, and HS Dent.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/partners.asp</link>
    </item>
    <item>
      <title>Direct Mail - Personalized, four-color invitations with matching envelopes now part of Emerald's premium library.</title>
      <description>
        &lt;p&gt;Attract qualified prospects to your seminar events with our most effective invitation packages. All premium invitations now come with a corresponding envelope with a compelling 4-color design.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/directmail.asp</link>
    </item>
    <item>
      <title>Training - Worksite Marketing</title>
      <description>
        &lt;p&gt;Six training videos uploaded.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/training_subpillars.asp?subid=15</link>
    </item>
    <item>
      <title>Press Release - Emerald announces name change and rebranding</title>
      <description>
        &lt;p&gt;Emerald, a StoneRiver company and a leading provider of marketing tools for financial professionals, announced today that after nearly a year of rebranding itself to StoneRiver, the company will be known as Emerald. Over the coming months, the business will undergo a branding transition back to its former name.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/include/pdf/pressRelease_nameChange.pdf</link>
    </item>
    <item>
      <title>Direct Mail - Drip Marketing Lead-Generation Campaign</title>
      <description>
        &lt;p&gt;Each month over a six-month period, Emerald will mail 1,000 four-color postcards that are designed to trigger an emotional hot button. The wording on each postcard is crafted to reach a specific target audience who are in the prime demographic group to have a need for your services.&lt;/p&gt;
      </description>
      <link>http://www.emeraldconnect.com/directmail_subpillars.asp?subid=7</link>
    </item>
  </channel>
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